Contextual advertising in
Yandex.Direct and Google Adsense
with application optimization
Get up to 100% more applications with the same budget due to competent optimization of advertising campaigns
What are the business problems
are we deciding?
A SMALL NUMBER OF APPLICATIONS AND CALLS
We analyze the niche, collect search phrases that your customers use. Connecting additional traffic sources
HIGH COST OF APPLICATIONS
Careful setup at each stage and competent management allow you to save up to 80%
of the budget
POOR QUALITY OF APPLICATIONS
We are painstakingly working through and finalizing the list of negative keywords, disabling ineffective keywords, analyzing calls and the quality of applications
THERE IS NO UNDERSTANDING WHETHER THE ADVERTISING CAMPAIGN IS PROFITABLE
We analyze profitability through web analytics systems and end-to-end analytics services, optimize based on statistics. Strictly follow the set KPIs
CUSTOMERS QUICKLY LEAVE THE SITE AND DO NOT RETURN
We set up retargeting and remarketing
by segments of the target audience, motivate the client to perform targeted actions on your site
ADVERTISING IS ALREADY SET UP, BUT THERE ARE NO APPLICATIONS OR THERE ARE FEW OF THEM
We will do a free audit and point out the errors. We will advise you free of charge on the adjustment of the marketing mix
How we work
DEVELOPING A STRATEGY
ADVERTISING CAMPAIGN
- We study the website, products and services
- Analyzing competitors
- We determine the most effective types of advertising campaigns
- We form advertising accounts
- We form and coordinate a list of keywords
PREPARATION OF ADVERTISING CAMPAIGNS
IN YANDEX AND GOOGLE
- We write ad texts and prepare graphic materials
- We fill in all the necessary settings, targeting and bid adjustments
PREPARING THE WEBSITE
- Setting up analytics systems. e-commerce and connect call tracking
- We give recommendations on increasing the conversion of the site, if necessary, we connect and configure tools for interacting with the audience (online chats, callback systems)
- We launch advertising and optimize it Tracking key indicators of advertising campaigns
TRACKING KEY INDICATORS
ADVERTISING CAMPAIGNS
- Analyzing the effectiveness
- We adjust the strategy and redistribute the budget in favor of effective channels
- We scale effective campaigns, optimize inefficient ones and "put the squeeze on" to the set KPIs
Have you not yet promoted your business
in contextual advertising or have you just opened your own business?
ANY BUSINESS IS A RISK!
At the start, it is difficult to predict how certain customers will react to your offer.
Due to preliminary testing, we minimize risks and significantly increase the probability of success of your project.
REDUCE RISKS TO A MINIMUM
In order to minimize risks, each project begins with preliminary preparation and testing
of the proposal in combat market conditions.
Based on our experience, we offer working ideas for your business, and after achieving the results, we scale and develop the project in full force.
This reduces the risks to a minimum.
After successful tests, we discuss working conditions for achieving a certain KPI.
Do you want to know how effectively you spend your money on advertising?
Order a free audit of your advertising campaign in Yandex. Direct and Google Ads
Our services
Our clients
Reviews
Our team
Dmitry Romanenko
Director
Vitaly Shkityr
Associate Director
Natalia Kuptsova
PPC Specialist
Yulia Vlasova
Marketing specialist
Evgeny Golovko
Sales Manager
Alexandra Makarova
Sales Manager
Alyona Samoylenko
Project Manager
Contacts
Address: Republic of Belarus, 246050,Gomel, Gagarina str. 49, office 33-3
Contact phone: +375 (33) 310-51-60
Email: marketing.target.group@ya.ru
